Archive for Adoption

Localytics: iPhone 5s Adoption is Accelerating

Localytics iPhone 5s Adoption is Accelerating 300x253 Localytics: iPhone 5s Adoption is AcceleratingApple’s new iPhones are enjoying record adoption among consumers around the world.

Having only launched in September, Apple’s new iPhone 5s and iPhone 5c already make up a hefty little chunk of all iPhones in use around the globe.

Localytics reported this week that both freshly released iPhones already account for 5% of all iPhones presently activated.

Today, the iPhone 5s and 5c now represent 3.8% and 1.7% of all active iPhones globally seen by Localytics. Meanwhile, the iPhone 5 remains the most popular iPhone with a nearly 40% share.

The U.S. is still showing the highest iPhone 5c adoption rate, but it’s Japan where you’ll find the highest concentration of active iPhone 5s and 5c relative to other iPhone models, “representing nearly 10% of all active iPhones in that country,” today’s report confirms.

All told, the iPhone 5s is the more dominant of the new devices when compared to the iPhone 5c. In Germany, for example, the 5s is holding steadfast to an almost a 9 to 1 advantage over the 5c.

37b97aafe3aee5bffdcf85f98539a0fa Localytics: iPhone 5s Adoption is Accelerating Localytics: iPhone 5s Adoption is Accelerating

Mobile Marketing Watch » Marketing Strategy

Did Enterprise Tablet Adoption Catch Google By Surprise?

Did Enterprise Tablet Adoption Catch Google By Surprise Did Enterprise Tablet Adoption Catch Google By Surprise?The IDC expects worldwide tablet shipments to reach 227.4 million units in 2013.

In particular, tablet adoption by U.S. businesses is surging.

By the IDC’s own admission, education projects and adoption in vertical markets such as retail are contributing factors as this segment is set to slowly double from the 10% share it held in 2012 to 20% by 2017.

But did the explosion in tablet usage in the enterprise sector really catch Google off guard?

It certainly caught Google Chairman Eric Schmidt by surprise.

“I was actually surprised by this. I didn’t call this. Would the phone replace the PC?  I figured employees would be using a PC and a phone,” Schmidt said last week at the Gartner Symposium/IT Expo 2013 in Orlando, Florida.

“It looks to us like the majority of enterprise computing is being done on mobile devices, in particular on tablets. That broke the old model,” he added.

Schmidt subsequently revealed his opinion that the migration toward tablets from PCs will effectively cause many – if not most – companies to “dismantle” their current business-as-usual approach to technology.

37b97aafe3aee5bffdcf85f98539a0fa Did Enterprise Tablet Adoption Catch Google By Surprise? Did Enterprise Tablet Adoption Catch Google By Surprise?

Mobile Marketing Watch » Marketing Strategy

Report Says Mobile Marketing Adoption Leading to ‘Mobile First’ Mentality

style=' float: right; padding: 4px; margin: 0 0 2px 7px;' class="alignright size-medium wp-image-20340" src="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/01/Report-Says-Mobile-Marketing-Adoption-to-Change-The-Complete-Landscape-of-Mobile-300x225.jpg" alt="Mobile Marketing Report Says Mobile Marketing Adoption Leading to Mobile First Mentality" width="300" height="225" title="Report Says Mobile Marketing Adoption Leading to Mobile First Mentality" />According to a new report and series of projections published Monday from Telmetrics – a provider of advertising call measurement solutions – high mobile adoption rates among both consumers and advertisers are transforming the industry and driving a mobile-first mentality for measurable results.

“Mobile is the true pay per call platform as there is an immediacy about mobile local search that drives higher response rates and the dominant mobile ad response is a call,” says said Bill Dinan, president of Telmetrics. With mobile, consumers are ready to make a purchase right away and advertisers are seeing the valuable link between a call and a purchase. The mobile marketing performance model is more easily defined and monetized, and that will help drive more revenue for advertisers and further tailor their mobile approach.”

Among the predictions for 2012 outlined in the report:

  1. id="more-20339">Pay Per Call Goes Mainstream With Mobile: High mobile adoption rates for both consumers and advertisers mean there is a mutual understanding of the platform and the relevancy of calls. Unlike the drawn out learning curve that came with online advertising, this new proficient mobile knowledge base will help drive pay per call programs.
  2.  Mobile Propels Pay Per Action: Advertisers today realize the wealth of data available via mobile and are eager to track and pay for revenue producing actions including calls, map/directions downloads, QR code reads – any definable and concrete action that means a purchase is likely imminent.
  3. In-App Call Tracking Rises: We expect consumers will continue to hone their lists of favorite apps and use them as their go-to resources for everyday planning and purchasing more so than mobile browsers. As such, advertisers will increasingly track the impact of in-app activity on call volumes and sales. This includes social apps like Facebook and Yelp.
  4. Marketers and Advertisers Shift to Mobile-First Strategy: The combination of continued low advertising budgets and the tracking capabilities of mobile will mean a market shift of companies implementing a digital strategy that starts with mobile and then extends to other platforms that can supply similar metrics.

Do you agree with the bold projections made by Telmetrics? Please weigh in with a thought or comment below.

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Mobile Marketing Watch » Marketing Strategy