Archive for Community

Twitter’s New Exchange Excites the Native Ad Community

Twitters New Exchange Excites the Native Ad Community 300x168 Twitters New Exchange Excites the Native Ad CommunityTwitter is ready to rock and roll in native advertising.

The social media company announced this week that its launching a mobile-focused native ad exchange through its recently acquired partner MoPub.

“Not only are native ads a significant improvement for publisher monetization in general, but users engage with these ad formats at a higher rate than the desktop-era banners and interstitials which are so prevalent in mobile apps today,” says Kevin Weil, an executive with Twitter. “Because of this, monetization through native ads can deliver a considerably better experience for users and also a better ROI for marketers.”

According to coverage from NativeMobile, MoPub is offering a complete solution for direct sold and exchange traded native ads, delivering extensive control and transparency to publishers.

“Taken together,” the Twitter-owned company explains, “the MoPub native ad solution gives you complete flexibility to build your native ads business without compromises.”

In the same report, Eric Feng, CTO of Flipboard, expressed his excitement for the new exchange.

“MoPub’s native ads solution lets us control the whole ad experience – from setting minimum price floors and prioritizing direct advertisers over house ads to blocking certain ad categories and limiting how often a user sees a creative,” Feng says. “We have a level of transparency into what our users see, and control over how and when they see it.”

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Mobile Marketing Watch » Marketing Strategy

AT&T Connects with Community Colleges in North Carolina

ATT Connects with Community Colleges in North Carolina 300x225 AT&T Connects with Community Colleges in North CarolinaThe nation’s second largest carrier is putting college students in North Carolina first.

Recognizing the importance of the Community College system to North Carolina’s citizens and future, AT&T recently announced a contribution of $ 116,000 in honor of the system’s 50th anniversary.

The funds will provide two scholarships at each of the 58 community colleges across the state, supporting technical education students and students participating in a college transfer program. Priority will be given to students in minority and underserved populations and to students who are military veterans.

“For half a century, the North Carolina Community College system has made a lasting difference in the lives of our citizens and in the economic health of this great State,” says N.C. Governor Pat McCrory. “Our community colleges serve young people committed to furthering their education, support adults preparing for new careers, and offer unique programs which help our economy grow.”

“Contributions like this make a tremendous difference for our students and their families,” added Dr. Scott Ralls, System President. “That is particularly true for students who are working full-time jobs, or who are training for new jobs. For many of our students, the opportunity to receive a scholarship is vital for their being able to continue their education.”

AT&T and eleven other companies are also participating in the 100,000 Jobs Mission, the JP Morgan Chase initiative to hire 100,000 veterans and transitioning military service members by the end of 2020.

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Mobile Marketing Watch » Marketing Strategy

Millennial Media Wows Mobile Marketing Community with mMedia Launch

Millennial Media Wows Mobile Makreting Community with mMedia Launch 300x288 Millennial Media Wows Mobile Marketing Community with mMedia LaunchOn Tuesday, Millennial Media rolled out the red carpet for its new self-service mobile advertising solution mMedia.

Now out of private beta and on to full release, mMedia enables advertisers to quickly set up their own mobile campaigns. In doing so, the platform serves up access to a variety of targeting methods to help them reach their desired users.

For example, Millennial Media says, advertisers can use hyper-local targeting to actually draw a shape around a particular location, and only serve ads within that region.

Widely praised by those who have explored and tinkered with the new tool from Millennial Media, mMedia allows mobile app developers, franchises, and small or independent businesses to utilize mobile as a strategic piece of their marketing strategy.

mMedia campaigns can be set up quickly, and advertisers will have access to a comprehensive dashboard that puts them in control of bids, creative, targeting and more.

“mMedia extends our mobile ad platform to developers and advertisers who are looking for a complete self-service solution,” says Chris Brandenburg, Co-Founder and CTO, Millennial Media. “Whether their goals are to monetize an app or to promote a business, the technology behind mMedia helps our developer and advertiser partners unlock the power of mobile and drive results that will scale their businesses.”

As mobile marketing continues to evolve in its myriad applications, companies like Millennial Media are doing a great service to the entire marketing community by placing the needed tools and resources of the craft directly in the hands of advertisers.

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Mobile Marketing Watch » Marketing Strategy

Opera Software’s Two-for-One Acquisition Excites the Mobile Ad Community

Mobile Marketing Opera Softwares Two for One Acquisition Excites the Mobile Ad CommunityWhy acquire just one company when you can afford – and can use – the services of two leading companies in your field? Apparently, that’s the thinking at Opera Software, which is turning heads today in mobile advertising with its two new purchases.

Opera Software announced Thursday that it has acquired Mobile Theory Inc. and 4th Screen Advertising, Ltd., “to significantly expand its offering to advertisers and mobile publishers that engage consumers via the mobile web and applications, across all mobile platforms.

If you’re unfamiliar with the players in the story, Mobile Theory is a premium mobile advertising network focused on the U.S. mobile advertising market. Meanwhile, 4th Screen Advertising is a premium mobile advertising network focused on serving the European mobile advertising markets.

Additionally, these acquisitions will enable Opera to better monetize the traffic that flows through Opera Mini and Opera Mobile browsers. With the world’s most popular mobile browser, Opera serves more than 160 million monthly active users that generate more than 100 billion page views, and consume more than 16 Petabytes of mobile data services a month, as of December 2011.

“This is yet another important step in Opera’s quest to create even more economic value in the mobile ecosystem,” said Lars Boilesen, CEO of Opera Software. “Two years ago, we announced the acquisition of AdMarvel – which has grown to become the global leader as a supply-side platform (publisher platform) for mobile advertising. Last year, Opera helped generate well over $ 200 million in revenue for our publishers globally.”

Mobile Marketing Opera Softwares Two for One Acquisition Excites the Mobile Ad CommunityMobile Marketing Opera Softwares Two for One Acquisition Excites the Mobile Ad Community

Mobile Marketing Opera Softwares Two for One Acquisition Excites the Mobile Ad CommunityMobile Marketing Opera Softwares Two for One Acquisition Excites the Mobile Ad Community

Mobile Marketing Opera Softwares Two for One Acquisition Excites the Mobile Ad CommunityMobile Marketing Opera Softwares Two for One Acquisition Excites the Mobile Ad Community

Mobile Marketing Watch » Marketing Strategy