Archive for Community

Time for the Buy Button, Baby: Salesforce Launches One for Community Cloud

Time for the Buy Button, Baby Salesforce Launches One for Community CloudSalesforce, a major customer relationship management company, just announced that Community Cloud can now let companies embed a buy button into online communities.

It’s a first — and it could be big.

“The new e-commerce capabilities enable communities of customers to discover, research, discuss and buy products in a single location while introducing a new sales channel for companies,” a provided statement to MMW reads.

Consumer services from Facebook and TripAdvisor to Pinterest and Twitter want to help brands drive revenue by allowing people to “click to buy” directly within the community.

“However, companies that want to offer this same type of commerce experience within their own communities have struggled to deliver it because there was not a trusted and easy way to combine transactions with their online communities,” noted the company.

It was a challenge that needed a resolution. As research from eMarketer shows, the potential for revenue upside for companies who offer e-commerce could reach $ 349.1 billion this year. And Salesforce’s new Community Cloud solution wants to put buy buttons right where brands’ customers are already gathered and engaged.

“Our goal is to make it easier for our customers to grow their businesses and today we’re the first enterprise solution that enables buy buttons for any online community,” said Nasi Jazayeri, executive vice president of Community Cloud, Salesforce. “Now any company can deliver the same click-to-buy experience as popular consumer services and grow their businesses with social commerce.”

You can watch this video overview of Community Cloud now.

Mobile Marketing Watch » Marketing Strategy

Respected Law Firm Creates Mobile App for Clients and Community

Smart Attorneys Creating Mobile Apps for Clients and CommunitiesWith multiple offices across the great state of Utah, Robert J. Debry and Associates isn’t just one of the nation’s leading personal injury law firms, they’re also mobile innovators from whom other law firms could learn a great deal.

Among the first attorneys at law to create a mobile app for the communities they serve, the Injury Lawyers app from Robert J Debry & Associates is a helpful resource for anyone who has been injured.

The app includes useful phone numbers and contact information as well as interactive functions to help you through the accident and injury legal process. Features include: Emergency phone numbers, Find helpful services, Record accident information, Helpful post-accident tips, and more.

All told, the design and launch of an app for individuals to use in the event of an emergency or personal injury is both practical and brilliant.

To learn more about the app or Robert J. Debry and Associates, click here.

Mobile Marketing Watch » Marketing Strategy

Twitter’s New Exchange Excites the Native Ad Community

Twitters New Exchange Excites the Native Ad Community 300x168 Twitters New Exchange Excites the Native Ad CommunityTwitter is ready to rock and roll in native advertising.

The social media company announced this week that its launching a mobile-focused native ad exchange through its recently acquired partner MoPub.

“Not only are native ads a significant improvement for publisher monetization in general, but users engage with these ad formats at a higher rate than the desktop-era banners and interstitials which are so prevalent in mobile apps today,” says Kevin Weil, an executive with Twitter. “Because of this, monetization through native ads can deliver a considerably better experience for users and also a better ROI for marketers.”

According to coverage from NativeMobile, MoPub is offering a complete solution for direct sold and exchange traded native ads, delivering extensive control and transparency to publishers.

“Taken together,” the Twitter-owned company explains, “the MoPub native ad solution gives you complete flexibility to build your native ads business without compromises.”

In the same report, Eric Feng, CTO of Flipboard, expressed his excitement for the new exchange.

“MoPub’s native ads solution lets us control the whole ad experience – from setting minimum price floors and prioritizing direct advertisers over house ads to blocking certain ad categories and limiting how often a user sees a creative,” Feng says. “We have a level of transparency into what our users see, and control over how and when they see it.”

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Mobile Marketing Watch » Marketing Strategy

AT&T Connects with Community Colleges in North Carolina

ATT Connects with Community Colleges in North Carolina 300x225 AT&T Connects with Community Colleges in North CarolinaThe nation’s second largest carrier is putting college students in North Carolina first.

Recognizing the importance of the Community College system to North Carolina’s citizens and future, AT&T recently announced a contribution of $ 116,000 in honor of the system’s 50th anniversary.

The funds will provide two scholarships at each of the 58 community colleges across the state, supporting technical education students and students participating in a college transfer program. Priority will be given to students in minority and underserved populations and to students who are military veterans.

“For half a century, the North Carolina Community College system has made a lasting difference in the lives of our citizens and in the economic health of this great State,” says N.C. Governor Pat McCrory. “Our community colleges serve young people committed to furthering their education, support adults preparing for new careers, and offer unique programs which help our economy grow.”

“Contributions like this make a tremendous difference for our students and their families,” added Dr. Scott Ralls, System President. “That is particularly true for students who are working full-time jobs, or who are training for new jobs. For many of our students, the opportunity to receive a scholarship is vital for their being able to continue their education.”

AT&T and eleven other companies are also participating in the 100,000 Jobs Mission, the JP Morgan Chase initiative to hire 100,000 veterans and transitioning military service members by the end of 2020.

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Mobile Marketing Watch » Marketing Strategy

Millennial Media Wows Mobile Marketing Community with mMedia Launch

Millennial Media Wows Mobile Makreting Community with mMedia Launch 300x288 Millennial Media Wows Mobile Marketing Community with mMedia LaunchOn Tuesday, Millennial Media rolled out the red carpet for its new self-service mobile advertising solution mMedia.

Now out of private beta and on to full release, mMedia enables advertisers to quickly set up their own mobile campaigns. In doing so, the platform serves up access to a variety of targeting methods to help them reach their desired users.

For example, Millennial Media says, advertisers can use hyper-local targeting to actually draw a shape around a particular location, and only serve ads within that region.

Widely praised by those who have explored and tinkered with the new tool from Millennial Media, mMedia allows mobile app developers, franchises, and small or independent businesses to utilize mobile as a strategic piece of their marketing strategy.

mMedia campaigns can be set up quickly, and advertisers will have access to a comprehensive dashboard that puts them in control of bids, creative, targeting and more.

“mMedia extends our mobile ad platform to developers and advertisers who are looking for a complete self-service solution,” says Chris Brandenburg, Co-Founder and CTO, Millennial Media. “Whether their goals are to monetize an app or to promote a business, the technology behind mMedia helps our developer and advertiser partners unlock the power of mobile and drive results that will scale their businesses.”

As mobile marketing continues to evolve in its myriad applications, companies like Millennial Media are doing a great service to the entire marketing community by placing the needed tools and resources of the craft directly in the hands of advertisers.

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Mobile Marketing Watch » Marketing Strategy