Archive for Custom

Gimmie Raises Capital for New Custom Messaging For Website Owners

Gimmie Raises Capital for New Custom Messaging For Website Owners 300x224 Gimmie Raises Capital for New Custom Messaging For Website OwnersMore details are coming to light about the big plans in store for mobile rewards startup Gimmie. The company recently shared that they have secured $ 700,000 to launch a new service designed to deliver real-time personal messages to website visitors.

The goal of this new technology is to increase conversions by delivering messages and content designed specifically for the individual visiting the website. This higher level of engagement will make the web site or landing page more memorable and will highlight the needs the visitor is looking to have resolved.

The new product is called GimmieX, and is delivered via an SaaS model. GimmieX is currently in beta testing, and is expected to launch soon.

GimmieX will be launched both in the Asian market and subsequently around the globe. Gimmie still offers an array of reward and loyalty services, primarily within their Asian market.

55ab8b606a481ce364782bdf5c5e6f84 Gimmie Raises Capital for New Custom Messaging For Website Owners Gimmie Raises Capital for New Custom Messaging For Website Owners

Mobile Marketing Watch » Marketing Strategy

Velti Introduces Custom Private Exchanges for Premium Publishers

Mobile Marketing Velti Introduces Custom Private Exchanges for Premium PublishersVelti today announced the availability of “custom private exchanges for premium publishers.”

What does that mean exactly? According to the venerable provider of mobile marketing and advertising technology, Velti is now allowing publishers to “cherry pick” their demand partners with valuable inventory from the Velti mGage exchange.

“This latest addition,” the firm says, “puts Velti at the forefront of the mobile marketing and advertising space as a leader in optimizing ad impressions and reach to improve campaign ROI.”

At present, premium publishers – media companies, mobile carriers, etc. – may privately sell inventory to a select list of agencies, ad networks and brands, both directly and indirectly. The new tool takes these options and dramatically expands them.

With this enhancement, publishers now will have more control to sell their supply to specific demand sources, increasing inventory pricing and reducing conflict between direct and indirect sales channels for higher fill rates– protecting valuable audience and business data from being exploited by remnant advertisers. The private exchange will enable premium publishers to expand their ad inventory, and extends the publisher’s audience through resale of exchange inventory.

“The Velti private exchange opens up a valuable strategic channel for premium publishers and platforms to increase their ad sales inventory and reach a broader target audience without commoditizing their inventory,” said Krishna Subramanian, Chief Marketing Officer at Velti.

“Premium publishers can benefit from the efficiency and liquidity of automated markets”, adds Sunil Verma, GM of the Velti Exchange. “Agencies can work directly with premium content to create highly targeted and efficient buys.”

Interested in learning more? If so, check out www.velti.com.

Mobile Marketing Velti Introduces Custom Private Exchanges for Premium PublishersMobile Marketing Velti Introduces Custom Private Exchanges for Premium Publishers

Mobile Marketing Velti Introduces Custom Private Exchanges for Premium PublishersMobile Marketing Velti Introduces Custom Private Exchanges for Premium Publishers

Mobile Marketing Velti Introduces Custom Private Exchanges for Premium PublishersMobile Marketing Velti Introduces Custom Private Exchanges for Premium Publishers

Mobile Marketing Watch » Marketing Strategy