Archive for Market

Evolution Coming to Content Management Market in 2014

Evolution Coming to Content Management Market in 2014 300x173 Evolution Coming to Content Management Market in 2014Global analyst firm Ovum expects the content management market to mature and evolve significantly in 2014.

According to the group’s newest projections, the enterprise content management (ECM) market is rapidly changing as platform vendors transform themselves into providers of solutions that address specific issues faced by organizations.

For the ECM vendors, this means a change of emphasis from the core, now largely standardized, features, such as document management, to other areas, such as capture and scanning and business process management (BPM) as the enablers of content-centric processes.

However, Ovum warns, the greatest changes are taking place in the delivery models and channels.

The changes come as users demand access to content anytime, anywhere, obliging the vendors to make ECM available to a wider range of organizations by delivering their solutions via the cloud.

Sue Clarke, a Senior Analyst of Information Management and author of the report, says enlightened organizations “now have highly developed and sophisticated social media strategies that involve sales, marketing, and customer service initiatives. Most vendors providing ECM technologies, particularly those in the web content management (WCM) space, include support for social content.”

“Users are now demanding access to content anytime, anywhere, and organizations need to be prepared for this,” Clarke adds. “Therefore, all ECM-related products should now provide extensive support for mobile devices, particularly rendering content in the appropriate format for the device on which it is being viewed. The capabilities should also ensure the same policies for managing access to content are applied regardless of the device being used.”

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Frost & Sullivan: Australian Mobile Ad Market on Fire

Frost and Sullivan Australian Mobile Ad Market on Fire 300x251 Frost & Sullivan: Australian Mobile Ad Market on FireAccording to the latest projections from Frost & Sullivan with regard to Australia’s mobile advertising market, things are heating up fast down under.

Australia’s mobile advertising market is predicted to grow strongly at a CAGR of 39% from 2013 to 2018, with expenditure reaching $ 682 million in 2018.

By that time, the report reads, 70% of overall mobile advertising spend will be served on tablets, while 30% of adverts are expected to be served on smartphones.

Frost & Sullivan’s new report, Australian Online General and Mobile Advertising Market 2013, reveals that 50% of companies plan to increase their mobile advertising budget substantially compared to the prior year. 79% reported intentions to increase mobile advertising expenditure by more than 10%.

Over the last 12 months there has been very high growth in mobile advertising expenditure, fuelled by strong growth in consumer media consumption on  smartphones, but especially tablets. It is now increasingly being seen as an important part of the overall advertising strategy of both media agencies and brands.

“In the last 12 months, the Australian mobile advertising market grew strongly across all industries. “Banking & finance and automotive continue to lead the market, though retail is also seeing strong adoption,” said Phil Harpur, Senior Research Manager for Australia & New Zealand at Frost & Sullivan.

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Apple, eBay, Google Marching Into The Indoor Location Market

 Apple, eBay, Google Marching Into The Indoor Location MarketAccording to ABI Research, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location in 2013.

For starters, we’re looking at a $ 4 billion plus market by 2018.

ABI Research’s quarterly Location Technologies Market Data measures the uptake of indoor location technologies, mapping and new companies entering the space.

The overall market of technology installations is forecast to break the 25,000 mark in 2014, ABI says, while handsets capable of supporting indoor location will be in the hundreds of millions within two years. As a result, the major companies will start to make their moves.

“Apple’s new A7 co-processor coupled with the acquisition of WifiSLAM highlights indoor as a priority,” says Senior ABI analyst Patrick Connolly. “Both Apple and eBay have announced support for dedicated BLE beacons, a technology that is set for a huge 2014 as major IC and device OEMs make it widely available.”

“Google continues to expand on indoor mapping, and has openly discussed some of its indoor location plans at I/O,” Connolly adds. “On the Wi-Fi side, four major AP providers (Cisco, Motorola, Aruba, Ruckus) have now acquired a company in this space. It was also interesting to see Nokia retain its mapping and indoor capabilities, identifying it as a new area for future growth.”

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Oyokey Launches ‘Voice URL’ for the Voice Assistant Market

Oyokey Launches Voice URL for the Voice Assistant Market 300x146 Oyokey Launches Voice URL for the Voice Assistant MarketOyokey Inc., a formidable presence in cloud-based addressing and recognition technology, has just launched something called “Voice URL” for the Voice Assistant Market.

Targeting voice centric mobile and wearable devices such as Google Glass and Samsung’s Galaxy Gear and voice applications such as Siri and Samsung’s S-Voice, “Voice URL” is designed to bring addressing, accessing and linking of information accurately using voice commands.

“Devices such as smartphones allow consumers only limited ability to type and in some cases voice is the primary human–device interaction method. With our technology, the idea is simple – enable consumers to access the vast amount of information on the Internet, using a ‘Voice URL,’” explains Nitin Anand, CEO and founder of Oyokey.

Current voice applications, such as Siri and Samsung’s S-Voice, use natural language commands to interact with the device for retrieval of relevant information.  However, most commands that are not pre-coded are sent to the search feature of the device.  An additional element of accurate addressing can be added to the capability of such applications.

Oyokey says its “Voice URL” is the first technology to do so.

Licensing for OEMs, such as smartphone manufactures and developers of voice applications such as voice assistants, and enterprises are available directly from Oyokey.

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Kantar Says Android’s U.S. Market Share is Weakening

Kantar Says Androids U.S. Market Share is Weakening 300x199 Kantar Says Androids U.S. Market Share is WeakeningAndroid certainly remains a dominant global force, but its market share in the United States is fading quickly.

The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to July 2013, shows that Android is far stronger than iOS across the major European markets and China where it accounted for around 70% of smartphone sales during the past quarter.

But in the United States, it’s a different story.

Apple continues to perform very well in the USA where it has grown its share to 43.4% of sales. It is also continuing to show strong year on year growth in Britain, France and Mexico.

But with Windows and BlackBerry still in the picture, Android and iOS can’t just worry about each other.

“Apple and Android must focus on a balance between retaining existing customers and attracting featurephone owners to trade up if they want to continue their success over the next year,” says Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech.

4f8500c118ac24836a06d8b1f89c4e0d Kantar Says Androids U.S. Market Share is Weakening Kantar Says Androids U.S. Market Share is Weakening

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