Archive for Market

What IoT Means for Wireless Connected Devices Market

What IoT Means for Wireless Connected Devices Market 300x184 What IoT Means for Wireless Connected Devices MarketABI Research is out with a new forecast shared this week with MMW, the findings of which call for the installed base of active wireless connected devices to exceed 16 billion this year (about 20% more than in 2013).

The number of devices will more than double from the current level, with 40.9 billion forecasted for 2020, the report notes.

“The driving force behind the surge in connections is that usual buzzword suspect, the Internet of Things (IoT),” says principal analyst Aapo Markkanen. “If we look at this year’s installed base, smartphones, PCs, and other ‘hub’ devices represent still 44% of the active total, but by end-2020 their share is set to drop to 32%. In other words, 75% of the growth between today and the end of the decade will come from non-hub devices: sensor nodes and accessories.”

ABI says from every technology supplier’s strategic point of view, the critical question is how this plethora of IoT devices will ultimately be connected.

“Until recently, the choices that product OEMs have faced have been fairly straightforward, with cellular, Wi-Fi, Bluetooth, and others all generally addressing their relative comfort zones,” the report authors note. “Going forward, they will be in an increasing competition with each other, so for the suppliers the strategic stakes are getting much higher.”

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Mobile Marketing Watch » Marketing Strategy

Big Gains Predicted for Mobile Apps Market Through 2018

 Big Gains Predicted for Mobile Apps Market Through 2018The freshly published Strategy Analytics Apps Ecosystem Opportunities Report calls for big gains in the mobile apps market over the next four years.

The firm predicts strong growth from $ 21.4 Billion in 2013.

“Apple’s App Store and Google Play will continue to be the dominant distribution channels, but Windows Phone Store and Amazon Appstore are showing strong growth in the battle for third place,” a report summary reads.

David MacQueen, Executive Director of Apps and Media Research for Strategy Analytics, says Google may have the most to gain from the anticipated growth.

“In terms of downloads,” MacQueen writes, “Google Play overtook Apple App Store in 2012, but iOS remains ahead in terms of revenue. We anticipate that Google Play will finally overtake the Apple App Store in terms of revenues in 2016. Google’s ambition to drive Android, and thus Google Play, as a platform for scale across all connected devices (phones, tablets, wearables and in the car) will increase opportunities for Google Play to grow revenue and surpass Apple by 2016.”

37b97aafe3aee5bffdcf85f98539a0fa Big Gains Predicted for Mobile Apps Market Through 2018 Big Gains Predicted for Mobile Apps Market Through 2018

Mobile Marketing Watch » Marketing Strategy

Forex Experts See Possibilities for Promoting the Market on Mobile

Forex Experts See Possibilities for Promoting the Market on Mobile 300x194 Forex Experts See Possibilities for Promoting the Market on MobileIt’s a known fact that as much as 50 percent of customers at brokerage houses are “playing the market” on mobile. Estimates are that about half use tablets or smartphones to check on prices or place trades.

Now it may be time for the brokers themselves to get hip to the possibilities of promoting their services via mobile.

In a Forex Magnates post by Ron Finberg, it was noted that “despite the synergies, mobile-based advertising is rarely cited by firms as a source of lead generation.”

Finberg thinks that may be a bad gamble.

“With conversion costs estimated at 25 percent to 50 percent lower than that of regular display advertising, Forex Magnates has been hearing more talk from brokers and app developers about the potential of mobile-based advertising,” he writes.

Lead generation for this industry is different in some crucial aspects. For most advertisers, using mobile advertising to bring visitors to a website works like any other display banner. The marketer wants to get the consumer to a destination quickly, with a minimum of friction.

“Slower to adopt customized mobile advertising though have been Forex brokers,” Finberg explains. “However, during 2014, there has been an increase of firms dipping their toes into mobile campaigns.”

One recent example was IG Markets, which has been sourced to actively purchase mobile ads to target iOS users to download its trading app.

Explaining the shift in focus towards mobile advertising, Ron Brightman, CEO of Performance Revenues, operator of a performance-based mobile advertising network, cited costs as the main reason brokers are beginning to embrace it.

“In Forex there is an opportunity for brokers to advertise in mobile,” Brightman says. “Where costs of leads can be as high as $ 50 in affiliates or traditional display networks, it is around $ 10-$ 30 in mobile because currently there is almost no competition in this vertical.”

And it’s not just cost that should lure brokers. The quality of leads is better, too.

“Brightman notes that with mobile, the “journey to becoming a lead is longer,” meaning a user needs to click a banner to reach an iTunes or Google Play download page. They then have to decide to make the download,” explains Finberg. “After downloading, installing and opening the app, a registration should appear in the form of a popup or link. Brightman summarized the result as “more friction taking place before registration, so leads become more qualified.”

But one has to pay to play.

One current drawback of these mobile apps is the availability of deposits. Few brokers provide users the option of depositing directly from their mobile devices. In an ideal world, app users would deposit directly with their connected iTunes or Google Play account. With Google and Apple taking a 30 percent cut of a transaction, that method is unworkable.

“One solution for mobile that is emerging, are synced accounts,” Finberg says. “Once a deposit method becomes verified in a trader’s client portal page, brokers typically don’t require users to re-enter details to issue additional deposits. As a result, apps can be customized to connect with web-based client deposit pages to provide in-app funding.”

Bottom line, however, is that the marketplace for trading on mobile is in its infancy. Experts predict that baby will learn to walk — then run — very soon.

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Mobile Marketing Watch » Marketing Strategy

Report: U.S. Location-Based Search, Advertising Market Thriving

Report U.S. Location Based Search Advertising Market Thriving Report: U.S. Location Based Search, Advertising Market ThrivingTechNavio, an independent tech-focused research firm, revealed in its newest report that the popularity of mobile devices and media is spurring major growth in the Location-Based Search and Advertising Market in the U.S.

When it comes to this fast-growing market, TechNavio is now projecting a healthy CAGR of 43.01 percent from 2013-2018.

Location-based services (LBS) use location, determined by a user’s mobile device, to search for and promote products and services near the user.

Location-based advertising, TechNavio explains, is largely based on the integration of three variables: What (the user’s requirement), where (their location) and now (a user’s necessity for real-time information).

In recent years, the penetration and sales of GPS-enabled smartphones and tablets have increased significantly in the US. In 2013, the US reported a penetration rate of more than 65 percent for location-enabled smartphones, and this is expected to increase to over 90 percent by 2016.

“The huge number of smartphones being used in the US acts as a catalyst for the incremental adoption of mobile LBS applications such as location discovering, friend finder and location-based advertising, shopping and networking,” explains Faisal Ghaus, Vice President of TechNavio. Consequently, enterprises have finally begun to recognize the value in offering adverts specific to their customer’s location and are adopting LBS to attract new customers.

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Mobile Marketing Watch » Marketing Strategy

Small Biz Needs to Access Big Mobile Market

Small Biz Needs to Access Big Mobile Market 300x176 Small Biz Needs to Access Big Mobile MarketHeaven help small business owners. Often strapped for resources, and confused about how to boost business via the Internet, they often feel two steps behind and a dollar short.

But for small, local businesses, going mobile-friendly is a must. Recent surveys indicate that consumers are relying on their smart phones for not only researching products and services, but buying them — and often rapidly. According to a study by Telmetrics, 46 percent of consumers use their mobile devices as their only research tool.

Look at it this way. If you’re an Iowan who adores a pair of shoes that will take a week to ship from California, location and speed are not of the essence. But if you’re looking for a plumber because the water heater died,  a roofer because a storm blew away half of your house, or a pedicure because you just got invited on a cruise — well, you want something local and you want it now.

To make the point with a riveting statistic: according to Google and Ipsos, 70 percent of mobile searchers call a business directly from their search results.

Too many small businesses are still deciding if they “need a website.” For local companies that want to survive the coming mobile-first search methodology, here are four ways to make a mark in the mobile marketplace.

1. Go local. There are tons of free local directories on which your business can be listed. You need the exposure, and you need to be on all of the freebie sites. The first thing a customer will seek is someone nearby. The second thing? Your phone number (followed by info on hours and other particulars). Can they find you via mobile — and easily and quickly? If not, you have work to do.

2. Design for quick response. Once you understand how mobile users operate, you can provide quick links and “click here to call” prompts that make it easier for a prospective customer to get in touch with you.

3. Revamp your website. Mobile search is slated to trump desktop search in a matter of months … maybe minutes, at the rate we’re moving. Make sure your online presence and website materials are designed for mobile viewing compatibility (yes, shell out the bucks to hire an expert, if you must) and make sure you are getting the best mobile exposure.

4. Keep abreast of changes. Everything you do to update your website, design for mobile, and analyze how your customers find you (and how they would like to find you) is money in the bank. Get those mobile platforms rolling now. Smartphone users are a speedy bunch. Go toe-to-toe with them to reap the inevitable rewards.

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Mobile Marketing Watch » Marketing Strategy