Archive for Market

Business is About to Pick Up for Multichannel Campaign Management Market

Business is About to Pick Up for Multichannel Campaign Management Market 300x200 Business is About to Pick Up for Multichannel Campaign Management MarketAccording to the latest industry data and corresponding projections, the Multichannel Campaign Management Market is now projected to grow from $ 1.13 billion in 2014 to $ 2.70 billion in 2019.

If you’re keeping score at home, that expansion represents at a Compound Annual Growth Rate (CAGR) of 19.0% from 2014 to 2019.

Once again, North America is expected to be the biggest market for Multichannel Campaign Management followed by Europe and Asia-Pacific.

“As the multichannel campaign management (MCM) continues to add new social and digital channels, top players in this market find new methods and strategies for enhanced customer engagement techniques,” reads a report summary from MarketsandMarkets.

The growing age of digital marketing has led to crucial reforms in the traditional marketing practices. Companies have found it necessary to run huge promotional campaigns to control the mind-share of the customers. The global operations of the companies have urged for an advanced multichannel campaign management solution to provide the companies with valuable insights from customer information and strategize new ways of customer engagement for retention and acquisition of valuable customers.

“MCM solutions build new-age communication links with customers over various channels such as emails, SMS, web, blogs, social media, mobile apps and others,” the report announcement notes. “The multichannel campaign management market is soon expected to pick up rapid pace of expansion throughout the globe.”

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Mobile Marketing Watch » Marketing Strategy

From Pony Express to Warp Speed: 5 Ways Market Research Will Evolve in 2015 and Beyond

From Pony Express to Warp Speed 5 Ways Market Research Will Evolve in 2015 and Beyond 300x146 From Pony Express to Warp Speed: 5 Ways Market Research Will Evolve in 2015 and BeyondThe following is a guest contributed post from Kyle Henderson, Founder of YouEye.

Market research has been an important component of business since the first merchant defined the first target customer. Over the years, the methods have evolved, but at its core, market research has always been about identifying market opportunities and customer preferences. This has become more of a challenge for companies now that there are hundreds of thousands of new sites, apps, services and products coming to the market every day.

The pace of commerce is much quicker today and more mobile-focused. Companies that still rely on traditional focus groups and market research labs find it difficult to get accurate, actionable intelligence that they can apply in real time. But market research is evolving too. Here are five trends that will transform market research in 2015 and beyond.

1.    On-demand market research will increasingly have a mobile-first focus. Market research methods are catching up with toady’s more mobile-focused commerce preferences. In 2015 and beyond, more product developers will integrate market research generated by automated in-person collection of insights and behavior metrics. Using automated interview technology, marketers will have access to always-on UX metrics that will enable them to monitor product-customer interactions all the time.

2.    Ecommerce companies will segment users’ experience across multiple screens. While some businesses are still struggling to move beyond desktop / web-oriented strategies, savvy ecommerce teams already recognize that today’s customers interact with multiple screens – smartphones, tablets, smart TVs and desktops – and have different expectations and preferences that they bring to each screen. Ecommerce companies that recognize this can conduct real-time market research across screens and gain insight into how people want to interact with each device.

3.    Marketers will conduct surveys without survey questions. With mobile-first technologies like micro expression recognition, marketers can gain incredible new insights into customer behavior and preferences without using traditional survey questions. They can engage with participants at scale, enabling consumers to interact with products, watch ads or view collateral, and analysts can then identify patterns in responses to determine what’s effective – and what users find frustrating or confusing. This approach goes beyond defining what consumers are doing to identifying the all-important reason why they take certain actions.

4.    Market research will be delivered via an always-on dashboard rather than a report. Many marketers are already receiving their research and analytics via a single dashboard that integrates multiple data feeds rather than in the form of quarterly reports. Marketers are looking at integrated data from multiple sources to gain insight and context beyond a single metric. Because this approach is so much more immediate and effective, more marketers and product development teams will take advantage of new platforms and technologies that deliver information in this format in 2015 and beyond.

5.    Market research becomes a tactical tool, not just a strategy planning asset. With traditional market research methods, there is a lengthy data collection phase as well as analysis and reporting processes that make the findings suitable only for strategic planning. With real-time, qualitative data now available 24/7/365 in an integrated dashboard, market research is becoming a tactical tool that enables sound operational decision-making in real time. This enables product developers to change strategies on the fly in response to customer feedback and allows ecommerce leaders to provide customers with an optimal experience across all screen types to drive more sales.

Businesses have evolved rapidly over the past few decades to accommodate the new opportunities and challenges of the Information Age. Market research is undergoing an evolution of its own, and new platforms and technologies are allowing marketers to reinvent the traditional approach and drive improvements in products, services, online and mobile experiences as well as marketing campaigns. With more data streams, better data integration and faster analytics, modern market research is a tactical weapon rather than just a strategic asset; it now moves at warp speed instead of at a Pony Express pace.

With tools like remote usability research, behavior recognition, live surveys and user experience analytics, this is a new Golden Age in market research – and it presents an incredible opportunity for businesses that integrate these tools into their operations. As data analytics grew in popularity, companies were able to more quickly and accurately identify what was happening on the ground with customers. In 2015 and beyond, new market research solutions are telling them why customers are responding as they do. That’s a game-changer.

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Mobile Marketing Watch » Marketing Strategy

What IoT Means for Wireless Connected Devices Market

What IoT Means for Wireless Connected Devices Market 300x184 What IoT Means for Wireless Connected Devices MarketABI Research is out with a new forecast shared this week with MMW, the findings of which call for the installed base of active wireless connected devices to exceed 16 billion this year (about 20% more than in 2013).

The number of devices will more than double from the current level, with 40.9 billion forecasted for 2020, the report notes.

“The driving force behind the surge in connections is that usual buzzword suspect, the Internet of Things (IoT),” says principal analyst Aapo Markkanen. “If we look at this year’s installed base, smartphones, PCs, and other ‘hub’ devices represent still 44% of the active total, but by end-2020 their share is set to drop to 32%. In other words, 75% of the growth between today and the end of the decade will come from non-hub devices: sensor nodes and accessories.”

ABI says from every technology supplier’s strategic point of view, the critical question is how this plethora of IoT devices will ultimately be connected.

“Until recently, the choices that product OEMs have faced have been fairly straightforward, with cellular, Wi-Fi, Bluetooth, and others all generally addressing their relative comfort zones,” the report authors note. “Going forward, they will be in an increasing competition with each other, so for the suppliers the strategic stakes are getting much higher.”

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Mobile Marketing Watch » Marketing Strategy

Big Gains Predicted for Mobile Apps Market Through 2018

 Big Gains Predicted for Mobile Apps Market Through 2018The freshly published Strategy Analytics Apps Ecosystem Opportunities Report calls for big gains in the mobile apps market over the next four years.

The firm predicts strong growth from $ 21.4 Billion in 2013.

“Apple’s App Store and Google Play will continue to be the dominant distribution channels, but Windows Phone Store and Amazon Appstore are showing strong growth in the battle for third place,” a report summary reads.

David MacQueen, Executive Director of Apps and Media Research for Strategy Analytics, says Google may have the most to gain from the anticipated growth.

“In terms of downloads,” MacQueen writes, “Google Play overtook Apple App Store in 2012, but iOS remains ahead in terms of revenue. We anticipate that Google Play will finally overtake the Apple App Store in terms of revenues in 2016. Google’s ambition to drive Android, and thus Google Play, as a platform for scale across all connected devices (phones, tablets, wearables and in the car) will increase opportunities for Google Play to grow revenue and surpass Apple by 2016.”

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Mobile Marketing Watch » Marketing Strategy

Forex Experts See Possibilities for Promoting the Market on Mobile

Forex Experts See Possibilities for Promoting the Market on Mobile 300x194 Forex Experts See Possibilities for Promoting the Market on MobileIt’s a known fact that as much as 50 percent of customers at brokerage houses are “playing the market” on mobile. Estimates are that about half use tablets or smartphones to check on prices or place trades.

Now it may be time for the brokers themselves to get hip to the possibilities of promoting their services via mobile.

In a Forex Magnates post by Ron Finberg, it was noted that “despite the synergies, mobile-based advertising is rarely cited by firms as a source of lead generation.”

Finberg thinks that may be a bad gamble.

“With conversion costs estimated at 25 percent to 50 percent lower than that of regular display advertising, Forex Magnates has been hearing more talk from brokers and app developers about the potential of mobile-based advertising,” he writes.

Lead generation for this industry is different in some crucial aspects. For most advertisers, using mobile advertising to bring visitors to a website works like any other display banner. The marketer wants to get the consumer to a destination quickly, with a minimum of friction.

“Slower to adopt customized mobile advertising though have been Forex brokers,” Finberg explains. “However, during 2014, there has been an increase of firms dipping their toes into mobile campaigns.”

One recent example was IG Markets, which has been sourced to actively purchase mobile ads to target iOS users to download its trading app.

Explaining the shift in focus towards mobile advertising, Ron Brightman, CEO of Performance Revenues, operator of a performance-based mobile advertising network, cited costs as the main reason brokers are beginning to embrace it.

“In Forex there is an opportunity for brokers to advertise in mobile,” Brightman says. “Where costs of leads can be as high as $ 50 in affiliates or traditional display networks, it is around $ 10-$ 30 in mobile because currently there is almost no competition in this vertical.”

And it’s not just cost that should lure brokers. The quality of leads is better, too.

“Brightman notes that with mobile, the “journey to becoming a lead is longer,” meaning a user needs to click a banner to reach an iTunes or Google Play download page. They then have to decide to make the download,” explains Finberg. “After downloading, installing and opening the app, a registration should appear in the form of a popup or link. Brightman summarized the result as “more friction taking place before registration, so leads become more qualified.”

But one has to pay to play.

One current drawback of these mobile apps is the availability of deposits. Few brokers provide users the option of depositing directly from their mobile devices. In an ideal world, app users would deposit directly with their connected iTunes or Google Play account. With Google and Apple taking a 30 percent cut of a transaction, that method is unworkable.

“One solution for mobile that is emerging, are synced accounts,” Finberg says. “Once a deposit method becomes verified in a trader’s client portal page, brokers typically don’t require users to re-enter details to issue additional deposits. As a result, apps can be customized to connect with web-based client deposit pages to provide in-app funding.”

Bottom line, however, is that the marketplace for trading on mobile is in its infancy. Experts predict that baby will learn to walk — then run — very soon.

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Mobile Marketing Watch » Marketing Strategy