Archive for Market

Samsung Gear VR Powered by Oculus is Ready for Market

Samsung Gear VR Powered by Oculus is Ready for MarketVRJournal confirmed Tuesday that Samsung Electronics is ready to roll out its eagerly awaited offering to the virtual reality world.

The consumer electronics giant has just announced that the new Samsung Gear VR powered by Oculus is available for pre-order in the U.S.

We’re told that the new consumer edition of the Gear VR is compatible with Samsung’s 2015 flagship smartphones, the Galaxy Note 5, Galaxy S6 edge+, Galaxy S6 and Galaxy S6 edge, utilizing each device’s super AMOLED display to provide the color, clarity and performance needed for an amazing virtual reality experience.

“Samsung is leveraging its leadership in mobile, by giving millions of Samsung Galaxy smartphone owners’ access to amazing virtual reality experiences including immersive games, the ability to explore beautiful photographs and exciting videos in 360 degrees, and much more,” says Nick DiCarlo, vice president of Immersive Products and Virtual Reality at Samsung Electronics America. “The quality of the VR experience provided by Galaxy smartphones and Oculus software is unparalleled, taking virtual reality out of the early adopter space and into the mainstream with this revolutionary product.”

The $ 99 Gear VR is now available for pre-order on, and and will begin shipping by November 20th.

Mobile Marketing Watch » Marketing Strategy

Strategy Analytics: Mobile Enterprise Business Applications Market Rise to $63.0 Billion by 2020

Strategy Analytics Mobile Enterprise Business Applications Market Rise to $  63.0 Billion by 2020Gina Luk, Senior Analyst of Mobile Workforce Strategies and author of “The State of the Mobile Enterprise Business Application Market,” says the increase in the mobile workforce is radically changing the way business serves and interacts with customers.

“There is tremendous pressure on businesses to make workers more productive,” Luk said. “Throughout 2015, companies rolled out new Mobile, Social, Cloud, and Bid Data Analytics-based business applications to help deal with changing customer, employee, and partner expectations.”

There’s definitely a reason for the growth.

As the corporate workforce becomes increasingly mobile, the IT department’s role has unquestionably transitioned from a control to an enablement function, notes Strategy Analytics.

“Both of these issues create a lot of opportunity and the need for new software and processes,” Luk added.

Interestingly, the Strategy Report notes that SMS is still one of the key dominant forms of mobile enterprise applications.

In addition, “enterprises are more receptive to employees bringing their own personal devices into the work environment and synching them with the enterprise back-end applications and work processes,” according to the company. “Consumer demand for ubiquitous communications and OTT IM are higher than ever and are also having an impact with BYOD growth.”

Mobile Marketing Watch » Marketing Strategy

Location Based Services Market in India Projected to Grow Steadily

Location Based Services Market in India Projected to Grow SteadilyThe latest news from Research and Markets indicated that Location Based Services (LBS) market in India could grow at a CAGR of 58.61 percent over the period from 2014 to 2019.

“The report includes the present scenario and the growth prospects of the LBS market in India for the period 2015-2019,” notes a report summary shared with MMW. “The market can be segmented based on application: location-based navigation, location-based tracking, location-based infotainment, location-based search and advertising, location-based analytics, indoor LBS, location-based recreation and fitness, and other applications.”

An emerging trend? Social networking.

“People use their smartphones to access social networks and find friends, check-in, tag locations, check locational reviews, etc. All of these services use LBS through the user’s smartphone’s in-built GPS,” according to the report.

A critical driver in the Indian market is the increased adoption of mobile internet. In fact, the availability of 3G (as well as the recent introduction of 4G) in India has resulted in a rise in the consumer base for mobile internet, which indisputably directly impact the LBS market in India.

There is one caveat.

“The report states that one of the major challenges that the market faces is the lack of updated, reliable, and accurate information,” the summary concludes. “Consumers using LBS expect real-time information provided by LBS. The lack of updated information about a region’s infrastructure leads to LBS-enabled apps providing outdated data. This anomaly is primarily because of the lack of content providers on a regional level. India has a serious deficit of content providers.”

Mobile Marketing Watch » Marketing Strategy

WSJ Seeking a Bigger Mobile, Digital Footprint in Global News Market

WSJ Seeking a Bigger Mobile, Digital Footprint in Global News MarketRepresentatives for the Wall Street Journal tell MMW that the venerable news publication is poised to expand its global digital footprint.

The Wall Street Journal is intensifying its push for international growth with the launch of “new, enhanced global print and digital editions in Europe and Asia.”

The effort, we’re told, is designed to further cement the Journal’s position as the essential business read for executive decision makers around the world.

As you might expect, the expanded content will include the Journal’s expert core coverage of business, finance, economics, politics and technology, along with expanded commentary and analysis from the Journal’s stable of global columnists.

“Today’s launch signals our commitment to delivering the best products possible to our customers, where and when they want them,” said William Lewis, Chief Executive Officer of Dow Jones and Publisher of The Wall Street Journal.  “We are passionate about innovation across all aspects of our business.  We are determined to grow our audience and expand our engagement with our consumers with compelling content.”

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Syniverse Study: Sponsored Mobile Data Plans Could Unlock $6 Billion Market Opportunity

Syniverse Study Sponsored Mobile Data Plans Could Unlock $  6 Billion Market OpportunityAccess to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators in Asia.

That news comes by way of a recent Syniverse-commissioned primary research study on Asia. The research indicates that consumer brands and mobile service providers there could tap into an annual revenue opportunity of as much as $ 6 billion by 2019 if they subsidized mobile data services.

This would address a perennial problem in many Asian markets: people there cannot afford what are expensive data plans on their mobile phones.

“In the sponsored-data model, companies sponsor usage for specific content on behalf of subscribers of various mobile service providers, allowing subscribers to access this content without being charged for the usage,” notes a report summary shared with MMW.

The Syniverse survey queried 3,500 people in seven countries across Asia to determine attitudes of consumers there. A major finding? Consumers are “generally willing to accept the branding of content, advertising and promotional material in return for free data.”

Specifically, 62 percent of surveyed respondents said they would accept the branding of content and advertising in return for free data. About 49 percent revealed they’d be willing to accept coupon offers from data use sponsors, 42 would agree to offers from entertainment companies, and 31 percent from bars, restaurants, and cafes.

“Content providers, mobile service providers, and consumers have been stuck in a no-win situation when it comes to mobile data usage,” said Mary Clark, Chief Marketing Officer at Syniverse. “Consumers want to use more data along with richer mobile engagement, and operators and content providers are missing out on the revenue that this usage could deliver.”

The bottom line appears clear: operators and their partners should be motivated to sponsor data plans as “a way to drive revenue as well as consumer engagement.”

Mobile Marketing Watch » Marketing Strategy