On Wednesday, MMW was briefed by the team at InMobi, a top mobile advertising platform, regarding its new partnership with Sky Media, the advertising sales arm of Sky.
Based on the details shared, the companies have secured a strategic partnership to bring premium mobile audiences to brands in the UK.
As its exclusive mobile advertising partner, InMobi will help Sky Media monetize its premium audience across mobile apps and mobile sites.
Hitesh Bhatt, Revenue & Strategy Controller at Sky Media, says the decision to hook up with InMobi was a no-brainer.
InMobi, Bhatt says, “offers a comprehensive and compelling mobile advertising platform for premium publishers and brands alike. We selected them as a sales partner after a rigorous evaluation process. Their powerful targeting technology and heritage in mobile will help Sky to build out its mobile offering alongside opportunities sold by our direct sales team. We are looking forward to a long and fruitful partnership with InMobi.”