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Velti to Sell Mobile Marketing Businesses

Velti to Sell Mobile Marketing Businesses 300x240 Velti to Sell Mobile Marketing BusinessesIn a surprisingly announcement Monday morning, Velti confirmed that it has agreed to sell its U.S., U.K., and India mobile marketing businesses and some of its U.S.-based advertising businesses to affiliates of GSO Capital Partners (GSO).

The global provider of mobile marketing and advertising technology says that the current proposed transaction includes the sale of business lines operated by Velti Inc. and Air2Web Inc. in the U.S., Air2Web India, and Velti DR Limited and Mobile Interactive Group, Ltd. in the U.K.

“We are pleased to have reached an agreement with GSO, a firm with substantial financial resources that understands the value of Velti’s state-of-the-art technology, industry-leading solutions, and global presence,” reveals Velti Chief Executive Officer Alex Moukas. “Both this sale agreement and GSO’s recent acquisition of our secured debt demonstrate GSO’s commitment to providing the business with the support necessary to grow and prosper.”

All operations included in the proposed sale agreement will continue as normal throughout the sale process.

The proposed sale is expected to close by the end of 2013.

“Importantly, this process will be virtually invisible to customers, all of whom can continue to rely on Velti to provide premier technology and solutions to support their own businesses,” Moukas added.

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Mobile Marketing Watch » Marketing Strategy

Velti Introduces Custom Private Exchanges for Premium Publishers

Mobile Marketing Velti Introduces Custom Private Exchanges for Premium PublishersVelti today announced the availability of “custom private exchanges for premium publishers.”

What does that mean exactly? According to the venerable provider of mobile marketing and advertising technology, Velti is now allowing publishers to “cherry pick” their demand partners with valuable inventory from the Velti mGage exchange.

“This latest addition,” the firm says, “puts Velti at the forefront of the mobile marketing and advertising space as a leader in optimizing ad impressions and reach to improve campaign ROI.”

At present, premium publishers – media companies, mobile carriers, etc. – may privately sell inventory to a select list of agencies, ad networks and brands, both directly and indirectly. The new tool takes these options and dramatically expands them.

With this enhancement, publishers now will have more control to sell their supply to specific demand sources, increasing inventory pricing and reducing conflict between direct and indirect sales channels for higher fill rates– protecting valuable audience and business data from being exploited by remnant advertisers. The private exchange will enable premium publishers to expand their ad inventory, and extends the publisher’s audience through resale of exchange inventory.

“The Velti private exchange opens up a valuable strategic channel for premium publishers and platforms to increase their ad sales inventory and reach a broader target audience without commoditizing their inventory,” said Krishna Subramanian, Chief Marketing Officer at Velti.

“Premium publishers can benefit from the efficiency and liquidity of automated markets”, adds Sunil Verma, GM of the Velti Exchange. “Agencies can work directly with premium content to create highly targeted and efficient buys.”

Interested in learning more? If so, check out www.velti.com.

Mobile Marketing Velti Introduces Custom Private Exchanges for Premium PublishersMobile Marketing Velti Introduces Custom Private Exchanges for Premium Publishers

Mobile Marketing Velti Introduces Custom Private Exchanges for Premium PublishersMobile Marketing Velti Introduces Custom Private Exchanges for Premium Publishers

Mobile Marketing Velti Introduces Custom Private Exchanges for Premium PublishersMobile Marketing Velti Introduces Custom Private Exchanges for Premium Publishers

Mobile Marketing Watch » Marketing Strategy